Newspaper Group Advertising Revenue
Much of the Newspaper Group's revenues is derived from advertising sold in
its newspapers and other publications, as discussed below. The Company divides
such advertising into three basic categories: national, retail and classified.
Advertising revenue also includes preprints, which are advertising supplements.
Circulation
The Times is circulated in each of the 50 states, the District of Columbia
and worldwide. Approximately 53% of the weekday (Monday through Friday) circulation
is sold in the 31 counties that make up the greater New York City area, which
includes New York City, Westchester, Long Island, and parts of upstate New York,
Connecticut, New Jersey and Pennsylvania; 47% is sold elsewhere. On Sundays,
approximately 49% of the circulation is sold in the greater New York City area
and 51% elsewhere. According to reports filed with the Audit Bureau of Circulations
("ABC"), an independent agency that audits the circulation of most
U.S. newspapers and magazines, for the six-month period ended September 30,
2003, The Times has the largest daily and Sunday circulation of all seven-day
newspapers in the United States.
The Times is printed at its production and distribution facilities in Edison,
N.J., and Flushing, N.Y., as well as under contract at 18 remote print sites
across the United States.
The Times currently has agreements with various newspapers and other delivery
agents located in the United States and Canada to deliver The Times in their
respective markets and, in some cases, to expand current markets. The agreements
include various arrangements for delivery to homes and newsstands.
A subsidiary of the Company, City & Suburban Delivery Systems, Inc. ("City
& Suburban"), operates a wholesale newspaper distribution business
that distributes The Times and other newspapers and periodicals in New York
City, Long Island (N.Y.), New Jersey and the counties of Westchester (N.Y.)
and Fairfield (Conn.).
New England Newspaper Group
The Globe and the T&G constitute the Company's New England Newspaper Group.
Circulation: Globe
The Globe is a daily (Monday through Saturday) and Sunday newspaper, which
commenced publication in 1872. The Globe is distributed throughout New England,
although its circulation is concentrated in the Boston metropolitan area.
Circulation: Worcester Telegram & Gazette
The T&G is a daily (Monday through Saturday) newspaper, which began publishing
in 1866. Its Sunday companion, the Sunday Telegram, began in 1884. These newspapers
and several Company-owned non-daily newspapers, some published under the name
of Coulter Press, circulate throughout Worcester County and northeastern Connecticut.
All editions of the Globe are printed and prepared for delivery at its main
Boston plant or its Billerica, Mass. satellite plant. All editions of the T&G
are printed and prepared for delivery at its plant in Millbury, Mass.
ABOUT GROUP
The About Group includes the Web sites of About.com, ConsumerSearch.com, CalorieCount.com
and related businesses.
About.com focuses on delivering at scale high-quality, expert content on everyday
topics that is personally relevant to its users. The topic sites on the About.com
platform are supported by independent, freelance subject-matter experts, or
Guides, who create and publish original content across a variety of subject
matters. About.com had more than 900 topic sites supported by independent Guides
across more than 115,000 topics, in over 3 million articles.
ConsumerSearch.com analyzes expert and user-generated consumer product reviews
and recommends the best products to purchase based on the findings. CalorieCount.com
is an online resource that offers weight management tools, nutritional information
and social support that is personally relevant to its users.
The About Group generates revenues through cost-per-click advertising (sponsored
links for which the About Group is paid when a user clicks on the ad), display
advertising and e-commerce (including sales lead generation).