Trademarks include Kellogg’s for cereals and convenience foods and other products
of the Company, and the brand names of certain ready-to-eat cereals, including
All-Bran, Apple Jacks, Bran Buds, Complete Bran Flakes, Complete Wheat Flakes,
Cocoa Rice Krispies, Cinnamon Crunch Crispix, Common Sense, Corn Pops, Cruncheroos,
Kellogg’s Corn Flakes, Cracklin’ Oat Bran, Crispix, Froot Loops, Kellogg’s Frosted
Flakes, Frosted Mini-Wheats, Frosted Krispies, Just Right, Kellogg’s Low Fat
Granola, Nut & Honey Crunch, Mueslix, Nutri-Grain, Product 19, Kellogg’s
Raisin Bran, Rice Krispies, Raisin Bran Crunch, Smacks, Smart Start, Special
K, Special K Red Berries, and Kellogg’s Honey Crunch Corn Flakes in the United
States and elsewhere; Zucaritas, Choco Zucaritas, Sucrilhos, Sucrilhos Chocolate,
Sucrilhos Banana, Vector, Musli, and Choco Krispis for cereals in Latin America;
Vive and Vector in Canada; Choco Pops, Chocos, Frosties, Muslix, Fruit ‘n’ Fibre,
Kellogg’s Crunchy Nut Corn Flakes, Kellogg’s Crunchy Nut Red Corn Flakes, Honey
Nut Loops, Kellogg’s Extra, Sustain, Mueslix, Country Store, Ricicles, Smacks,
Start, Smacks Choco Tresor, Pops, and Optima for cereals in Europe; and Cerola,
Sultana Bran, Supercharged, Chex, Frosties, Goldies, Rice Bubbles, Kellogg’s
Iron Man Food, and BeBig for cereals in Asia and Australia.
Additional Company trademarks are the names of certain combinations of Kellogg’s
ready-to-eat cereals, including Handi-Pak, Snack-Pak, Snack-A-Longs, Fun Pak,
Jumbo, and Variety Pak. Other Company brand names include Kellogg’s Corn Flake
Crumbs; Croutettes for herb season stuffing mix; Kuadri-Krispies, Zucaritas,
Special K, and Crusli for cereal bars, Keloketas for cookies, Komplete for biscuits;
and Kaos for snacks in Mexico and elsewhere in Latin America; Pop-Tarts Pastry
Swirls for toaster danish; Pop-Tarts and Pop-Tarts Snak-Stix for toaster pastries;
Eggo, Special K, Waf-fulls, and Nutri-Grain for frozen waffles and pancakes;
Rice Krispies Treats for baked snacks and convenience foods; Rice Krispies Treats
Krunch for popcorn; Nutri-Grain, Nutri-Grain Muffin Bars, Nutri-Grain Minis
and Nutri-Grain Twists for convenience foods in the United States and elsewhere;
K-Time, Rice Bubbles, Day Dawn, Be Natural, Sunibrite and LCMs for convenience
foods in Asia and Australia; Nutri-Grain Squares, Nutri-Grain Elevenses, and
Rice Krispies Squares for convenience foods in Europe; Winders for fruit snacks
in the United Kingdom; Kellogg’s Krave for refueling snack bars; Kashi for certain
cereals, nutrition bars, and mixes; Vector for meal replacement products; and
Morningstar Farms, Loma Linda, Natural Touch, and Worthington for certain meat
and egg alternatives.
The Company also markets convenience foods under trademarks and tradenames
which include Keebler, Cheez-It, E. L. Fudge, Murray, Famous Amos, Austin, Ready
Crust, Chips Deluxe, Club, Fudge Shoppe, Hi-Ho, Sunshine, Munch’Ems, Sandies,
Soft Batch, Toasteds, Town House, Vienna Fingers, Wheatables, and Zesta. One
of its subsidiaries is also the exclusive licensee of the Carr’s brand name
in the United States.
Company trademarks also include logos and depictions of certain animated characters
in conjunction with the Company’s products, including Snap!Crackle!Pop! for
Rice Krispies cereals and Rice Krispies Treats convenience foods; Tony the Tiger
for Kellogg’s Frosted Flakes, Zucaritas, Sucrilhos and Frosties cereals and
convenience foods; Ernie Keebler for cookies, convenience foods and other products;
the Hollow Tree logo for certain convenience foods; Toucan Sam for Froot Loops;
Dig ‘Em for Smacks; Coco Monkey for Cocoa Krispies; Cornelius for Kellogg’s
Corn Flakes; Melvin the elephant for certain cereal and convenience foods; Chocos
the Bear and Kobi the Bear for certain cereal products and Eet & Ern for
an internet-based consumer promotional program.