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Pulse Beverage Corp  (PLSB)
Other Ticker:  
    Sector  Consumer Non Cyclical    Industry Nonalcoholic Beverages

Pulse Beverage's Customers Performance


PLSB's Source of Revenues
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Customers of Pulse Beverage Corp saw their costs of revenue decrease by -8.65 % in Q4 compare to a year ago, sequentially costs of revenue grew by 5.92 %, for the same period Pulse Beverage Corp revnue deteriorated by -52.64 % year on year, sequentially revnue fell by -57.69 %.

List of PLSB Customers

Customers Net Income fell in Q4 by Customers Net margin fell to %
-29.68 % 2.73 %

Pulse Beverage's Customers, Q4 2016 Revenue Growth By Industry
Customers in Real Estate Investment Trusts Industry      0.22 %
Customers in Hotels & Leisure Industry      30.02 %
Customers in Restaurants Industry -2.7 %   
Customers in Department & Discount Retail Industry -0.58 %   
Customers in Grocery Stores Industry -42.48 %   
Customers in Wholesale Industry      3.23 %
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.

Pulse Beverage's Comment on Sales, Marketing and Customers

Direct Store Delivery (“DSD”)

DSDs primarily distribute beverages, chips, snacks and milk and provide pre-sales, delivery and merchandising services to their customers. Service levels are daily and weekly and they require 25% to 30% gross profit from sales to their customers. We maintained a network of more than 150 distributors in over 48 states in America, nine provinces in Canada, Panama, Mexico, Bermuda and Ireland. We grant these independent distributors the exclusive right in defined territories to distribute finished cases of one or more of our products through written agreements. These agreements typically include compensation to those distributors in the event we provide product directly to one of our regional retailers located in the distributor’s region. We are also obligated to pay termination fees for cancellations of most of these written distributor agreements, which have terms generally ranging from one to three years. We have chosen, and will continue to choose, our distributors based on their perceived ability to build our brand franchise in convenience stores and grocery stores.

Direct to Retail Channel (“Warehouse Direct”)

We have secured listings with large retail convenience store and grocery store chains where we ship direct to the chain stores warehousing system. Retailers must have warehousing and delivery capabilities. Services to retailers are provided by an assigned broker, approved by us, to oversee pre-sale and merchandising services. Our direct to retail channel of distribution is an important part of our strategy to target large national or regional restaurant chains, retail accounts, including mass merchandisers and premier food-service businesses. Through these programs, we negotiate directly with the retailer to carry our products, and the account is serviced through the retailer’s appointed distribution system. These arrangements are terminable at any time by these retailers or us, and contain no minimum purchase commitments.

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