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The Clorox Company  (CLX)
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The Clorox's Customers Performance

CLX

 
CLX's Source of Revenues The Clorox's Corporate Customers have recorded an advance in their cost of revenue by 4.58 % in the 4 quarter 2023 year on year, sequentially costs of revenue were trimmed by -8.29 %. During the corresponding time, The Clorox Company recorded revenue increase by 16.03 % year on year, sequentially revenue grew by 43.58 %. While revenue at the The Clorox Company's corporate clients recorded rose by 4.01 % year on year, sequentially revenue fell by -7.94 %.

List of CLX Customers




The Clorox's Customers have recorded an advance in their cost of revenue by 4.58 % in the 4 quarter 2023 year on year, sequentially costs of revenue were trimmed by -8.29 %, for the same period The Clorox Company recorded revenue increase by 16.03 % year on year, sequentially revenue grew by 43.58 %.

List of CLX Customers


   
Customers Net Income fell in Q4 by Customers Net margin fell to %
-44.92 % 3.03 %



The Clorox's Customers, Q4 2023 Revenue Growth By Industry
Customers in Chemical Manufacturing Industry      10.28 %
Customers in Personal & Household Products Industry      6.93 %
Customers in Hotels & Tourism Industry      4.75 %
Customers in Restaurants Industry      8.03 %
Customers in Department & Discount Retail Industry      1.34 %
Customers in Pharmacy Services & Retail Drugstore Industry      11.89 %
Customers in Wholesale Industry      0.96 %
     
• Customers Valuation • Customers Mgmt. Effect.


The Clorox's Comment on Sales, Marketing and Customers



In the United States, most of the Company’s products are nationally advertised and sold to mass merchandisers, warehouse clubs, and dollar, military and other types of retail stores primarily through a direct sales force, and to grocery stores and grocery wholesalers primarily through a combination of direct sales teams and a network of brokers. The Company sells institutional, janitorial, and food-service versions of many of its products through distributors, and sells healthcare products through a direct sales force and medical supply providers. Outside the United States, the Company sells products to the retail trade through subsidiaries, licensees, distributors and joint-venture arrangements with local partners. Additionally, the Company sells many of its products through online retailers and sells its Burt’s Bees® natural personal care products directly to consumers online.

Net sales to the Company’s largest customer, Walmart Stores, Inc. and its affiliates, were 26% of consolidated net sales for each of the fiscal years. No other customers accounted for more than 10% of consolidated net sales in any of these fiscal years. The Company’s five largest customers accounted for 45% of its net sales.






The Clorox's Comment on Sales, Marketing and Customers


In the United States, most of the Company’s products are nationally advertised and sold to mass merchandisers, warehouse clubs, and dollar, military and other types of retail stores primarily through a direct sales force, and to grocery stores and grocery wholesalers primarily through a combination of direct sales teams and a network of brokers. The Company sells institutional, janitorial, and food-service versions of many of its products through distributors, and sells healthcare products through a direct sales force and medical supply providers. Outside the United States, the Company sells products to the retail trade through subsidiaries, licensees, distributors and joint-venture arrangements with local partners. Additionally, the Company sells many of its products through online retailers and sells its Burt’s Bees® natural personal care products directly to consumers online.

Net sales to the Company’s largest customer, Walmart Stores, Inc. and its affiliates, were 26% of consolidated net sales for each of the fiscal years. No other customers accounted for more than 10% of consolidated net sales in any of these fiscal years. The Company’s five largest customers accounted for 45% of its net sales.










CLX's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
The Clorox Company 19,080.57 7,310.00 93.00 9,000
Colgate palmolive Company 74,770.76 19,457.00 2,455.00 33,800
Costco Wholesale Corp 325,840.12 248,828.00 6,794.00 304,000
Cvs Health Corporation 102,862.05 357,776.00 8,368.00 300,000
Dollar General Corporation 33,150.67 38,691.02 1,661.27 163,000
Host Hotels and Resorts Inc 14,714.62 5,311.00 752.00 160
The Kroger Co 41,419.25 147,797.00 1,881.00 420,000
Mcdonald s corporation 206,555.20 25,493.70 8,468.80 200,000
Target Corporation 82,024.05 107,412.00 4,138.00 450,000
Walmart Inc 488,637.10 611,289.00 11,292.00 2,300,000
The Wendy s Company 3,970.77 2,181.58 204.44 31,200
Yum Brands Inc 39,610.74 7,076.00 3,415.00 36,000
Dillard s inc 7,720.14 6,878.03 777.53 40,000
Kohl s Corp 3,245.00 17,539.00 -142.00 137,000
Macys Inc 5,523.55 23,866.00 105.00 166,900
Berkshire Hathaway Inc 492,047.10 349,271.00 77,710.00 0
Chipotle Mexican Grill inc 80,551.55 9,871.65 1,228.74 97,660
Big Lots Inc 126.87 4,831.39 -463.63 36,100
Restaurant Brands International Limited Partnershi 0.00 7,072.00 1,708.00 6,900
Darden Restaurants Inc 20,191.72 11,013.10 1,008.30 178,956
Wd 40 Company 3,388.26 551.88 69.48 445
Northern Technologies International Corporation 131.04 80.13 3.75 65
Nano Magic Inc 4.02 2.17 -2.81 0
Noodles and Company 84.48 509.48 -3.31 0
Rite Aid Corp 35.86 23,475.49 -1,635.20 50,000
SUBTOTAL 2,026,604.92 2,026,273.63 129,793.36 4,952,186


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