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Ballantyne Strong, Inc.  (BTN)
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    Sector  Capital Goods    Industry Industrial Machinery and Components

Ballantyne Strong's Customers Performance


BTN's Source of Revenues
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Ballantyne Strong's Customers have recorded an advance in their cost of revenue by 7.6 % in the 4 quarter 2016 year on year, sequentially costs of revenue were trimmed by -10.55 %, for the same period Ballantyne Strong, Inc. revnue deteriorated by -39.21 % year on year, sequentially revnue fell by -11.68 %.

List of BTN Customers

Customers Net Income grew in Q4 by Customers Net margin grew to
32.72 % 11.03 %

Ballantyne Strong's Customers, Q4 2016 Revenue Growth By Industry
Customers in Movies and Entertainment Industry -0.89 %   
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.

Ballantyne Strong's Comment on Sales, Marketing and Customers

Cinema — Our non-exclusive distribution agreements with NEC and BARCO allow us to market digital projectors in North and South America, including the Caribbean. In China we have distribution rights to sell NEC and BARCO and can distribute NEC products in Hong Kong and certain other areas of Asia. We do not have any territorial restrictions for any of our other products and services.

Digital Out-of-Home – The Digital Out-of-Home (“DOOH”) advertising market is a subset of the overall OOH advertising market that includes in-store digital displays and interactive promotion kiosks. DOOH marketing campaigns consist of a network of digital displays that are centrally managed and target both mobile and captive customers outside the home. We are primarily focused on pursuing DOOH communication opportunities within the retail, banking, entertainment, healthcare and corporate markets.

Enterprise Video Solutions – The Enterprise Video Solutions (“EVS”) market consists of customers seeking corporate video communications, employee training and system monitoring solutions. We are primarily focused on pursuing EVS opportunities within the hospitality, government, banking, healthcare and corporate markets.

Cinema – The cinema market consists of theatre exhibitors both domestically and internationally. The Company’s foundation was built in the cinema exhibition industry and this market remains a key focus of our Company. We market and sell our services directly to theatre owners and through dealers or VAR networks. Our sales and marketing staff principally develop business by maintaining regular personal customer contact including conducting site visits, while customer service and technical support functions are dispatched when needed.

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