CSIMarket
 
Craft Brew Alliance Inc   (BREW)
Other Ticker:  
 
 

Craft Brew Alliance Inc's Customers Performance

BREW

 
BREW's Source of Revenues In the Q2, Craft Brew Alliance Inc 's corporate clients experienced a decline by -11.9 % in their costs of revenue, compared to a year ago, sequentially costs of revenue were trimmed by -1.23 %. During the corresponding time, Craft Brew Alliance Inc revenue deteriorated by -18.46 % year on year, sequentially revenue grew by 12.48 %. While revenue at the Craft Brew Alliance Inc 's corporate clients recorded rose by 3.08 % year on year, sequentially revenue grew by 15.86 %.

List of BREW Customers




Customers of Craft Brew Alliance Inc saw their costs of revenue decline by -11.9 % in Q2 compare to a year ago, sequentially costs of revenue were trimmed by -1.23 %, for the same period Craft Brew Alliance Inc revnue deteriorated by -18.46 % year on year, sequentially revenue grew by 12.48 %.

List of BREW Customers


   
Customers Net Income grew in Q2 by Customers Net margin grew to
71.81 % 11.84 %



Craft Brew Alliance Inc's Customers, Q2 2020 Revenue Growth By Industry
Customers in Property & Casualty Insurance Industry -10.63 %   
Customers in Restaurants Industry -42.52 %   
Customers in Department & Discount Retail Industry -35.83 %   
Customers in Wholesale Industry      7.87 %
     
• Customers Valuation • Customers Mgmt. Effect.


Craft Brew Alliance Inc's Comment on Sales, Marketing and Customers



With limited exceptions, all brewers in the United States are required to sell their beers to independent wholesalers, who then sell the beers to retailers. We are the only independent craft brewer in the U.S. to have established a wholly-aligned distribution network through our partnership with A-B. This partnership provides us national distribution, which results in both an effective distribution presence in each market and administrative efficiencies. Our beers are available for sale directly to consumers in draft, cans and bottles at restaurants, bars and liquor stores, as well as in cans and bottles at supermarkets, warehouse clubs, convenience stores and drug stores. We sell beer directly to consumers at our brew pubs and breweries.

Our products are distributed in all 50 states, pursuant to a master distributor agreement with A-B that allows us access to A-B’s national distribution network. For additional information regarding our relationship with A-B. Management believes that our competitors in the craft beer segment generally negotiate distribution relationships separately with wholesalers in each locality and, as a result, typically distribute through a variety of wholesalers representing differing national beer brands with uncoordinated territorial boundaries.

In addition to leveraging our owned brew pubs and retail locations, we promote our products through a national sales and marketing network that includes, but is not limited to, i) creating and executing a range of advertising programs; ii) training and educating wholesalers and retailers about our products; and iii) promoting our name, product offerings, brands, and experimental beers at local festivals, venues and pubs.

We advertise and promote our products through an assortment of media, including television, radio, billboard, print and social media, including Facebook, Twitter and Instagram, in key markets and by participating in cooperative programs with our wholesalers whereby our spending is matched by the distributor. We believe that the financial commitment by the distributor helps align the distributor’s interests with ours, and the distributor’s knowledge of the local market results in an advertising and promotion program that is targeted in a manner that will best promote our products.

Our breweries also play a significant role in increasing consumer awareness of our products and enhancing our image as a craft brewer. Thousands of visitors per year take tours at our breweries and all of our production breweries have a retail restaurant or pub where our products are served. In addition, several of the breweries have meeting rooms that the public can rent for business meetings, parties and holiday events, and that we use to entertain and educate wholesalers, retailers and the media about our products. At our pubs, we sell various items of apparel and other merchandise bearing our trademarks, which creates further awareness of our beers and reinforces our brand image. To further promote retail canned and bottled product sales, and in response to local competitive conditions, we regularly recommend that wholesalers offer discounts to retailers in most of our markets.