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Apple Inc  (AAPL)
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    Sector  Technology    Industry Computer Hardware

Apple Inc's Customers Performance


AAPL's Source of Revenues
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Apple Inc's Customers have recorded an advance in their cost of revenue by 1.53 % in the 1 quarter 2017 year on year, sequentially costs of revenue were trimmed by -14.5 %, for the same period Apple Inc recorded revenue increase by 4.63 % year on year, sequentially revnue fell by -32.49 %.

List of AAPL Customers

Customers Net Income fell in Q1 by Customers Net margin fell to %
-0.32 % 4.62 %

Apple Inc's Customers, Q1 2017 Revenue Growth By Industry
Customers in Chemical Manufacturing Industry      10.79 %
Customers in Medical Laboratories Industry      55.83 %
Customers in Communications Services Industry -2.29 %   
Customers in Professional Services Industry      3.74 %
Customers in Rental & Leasing Industry -5.68 %   
Customers in Software & Programming Industry      2.72 %
Customers in Electric Utilities Industry -77.42 %   
Customers in Internet, Mail Order & Online Shops Industry      22.61 %
Customers in Department & Discount Retail Industry      0.25 %
Customers in Specialty Retail Industry -18.66 %   
Customers in Technology Retail Industry      1.53 %
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.

Apple Inc's Comment on Sales, Marketing and Customers

The Company’s customers are primarily in the consumer, SMB, education, enterprise and government markets. The Company sells its products and resells third-party products in most of its major markets directly to consumers and SMBs through its retail and online stores and its direct sales force. The Company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers, and value-added resellers. The Company’s net sales through its direct and indirect distribution channels accounted for 30% and 70%, respectively, of total net sales.

The Company believes that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value of the hardware and software integration, and demonstrate the unique solutions that are available on its products. The Company further believes providing direct contact with its targeted customers is an effective way to demonstrate the advantages of its products over those of its competitors and providing a high-quality sales and after-sales support experience is critical to attracting new and retaining existing customers.

To ensure a high-quality buying experience for its products in which service and education are emphasized, the Company continues to expand and improve its distribution capabilities by expanding the number of its own retail stores worldwide. The Company’s retail stores are typically located at high-traffic locations in quality shopping malls and urban shopping districts. By operating its own stores and locating them in desirable high-traffic locations the Company is better positioned to ensure a high quality customer buying experience and attract new customers. The stores are designed to simplify and enhance the presentation and marketing of the Company’s products and related solutions. The retail stores employ experienced and knowledgeable personnel who provide product advice, service and training and offer a wide selection of third-party hardware, software, and other accessories and peripherals that complement the Company’s products.

The Company has also invested in programs to enhance reseller sales by placing high quality Apple fixtures, merchandising materials and other resources within selected third-party reseller locations. Through the Apple Premium Reseller Program, certain third-party resellers focus on the Apple platform by providing a high level of product expertise, integration and support services.

The Company is committed to delivering solutions to help educators teach and students learn. The Company believes effective integration of technology into classroom instruction can result in higher levels of student achievement and has designed a range of products, services and programs to address the needs of education customers. The Company also supports mobile learning and real-time distribution of, and access to, education related materials through iTunes U®, a platform that allows students and teachers to share and distribute educational media online. The Company sells its products to the education market through its direct sales force, select third-party resellers and its online and retail stores.

The Company also sells its hardware and software products to enterprise and government customers in each of its geographic segments. The Company’s products are deployed in these markets because of their performance, productivity, ease of use and seamless integration into information technology environments. The Company’s products are compatible with thousands of third-party business applications and services, and its tools enable the development and secure deployment of custom applications as well as remote device administration.

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