Supercom Ltd 's

We assess our competitive position from our experience and market intelligence, including third party competitive research materials. We believe that, G4S/Guidance, Serco, Attenti Monitoring, Buddi, iSecureTrac and SecureAlert are our potential competitors with respect to our IoT products and solutions. We believe that Face Technologies, 3M/Cogent, Zetes Industries, Mühlbauer Group, Oberthur Technologies, Safran Morpho, Gemalto, Bundesdruckerei GmbH and Nadra are our potential competitors in the e-Gov products and solutions market. We believe that Apple, Google, M-PESA, Giesecke & Devrient, Jumio, Infobip. VeriFone are the primary competitors for our SFS products. We believe that Symantec, Esset, Mcfee and Checkpoint are the primary competitors for our Cyber Security division. Due to the developing nature of the markets for our IoT, SPS, Connectivity, Cyber Security and e-Gov products and solutions and the ongoing changes in this market, the above-mentioned list may not constitute a full list of all of our competitors and additional companies may be considered our competitors.

Our management expects competition to intensify as the markets in which our products and solutions compete continue to develop. Some of our competitors may be more technologically sophisticated or have substantially greater technical, financial or marketing resources than we do, or may have more extensive pre-existing relationships with potential customers. Although our products and services combine technologies and features that provide customers with complete and comprehensive solutions, we cannot assure that other companies will not offer similar products in the future or develop products and services that are superior to our products and services, achieve greater customer acceptance or have significantly improved functionality as compared to our products and services. Increased competition may result in our experiencing reduced margins, loss of sales or a decrease in market share.