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Medifast Inc  (MED)
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    Sector  Consumer Non Cyclical    Industry Food Processing
 

Medifast Inc's

Competitiveness


 

MED Sales vs. its Competitors Q1 2017




Comparing the results to its competitors, Medifast Inc reported Total Revenue decrease in the 1 quarter 2017 year on year by -2.38 %, faster than overall decrease of Medifast Inc's competitors by -4.24 %, recorded in the same quarter.

List of MED Competitors

With net margin of 8.7 % company achieved higher profitability than its competitors.

More on MED Margin Comparisons


   
       
 
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Net Income Comparison


Medifast Inc Net Income in the 1 quarter 2017 grew year on year by 44.25 %, while most of its competitors have experienced contraction in net income

<<  More on MED Income Comparisons
   
     


Medifast Inc's Comment on Competitors and Industry Peers


The weight-loss industry is very competitive and encompasses various weight loss products and programs. These include a wide variety of commercial weight-loss programs, pharmaceutical products, books, self-help diets, dietary supplements, appetite suppressants, and meal replacements, as well as, digital tools and wearable trackers. The weight loss market is served by a diverse array of competitors. Potential customers seeking to manage their weight can turn to other traditional center-based competitors, online diet oriented sites, self-directed dieting and self-administered products such as prescription drugs, over-the-counter drugs and supplements, as well as medically supervised programs.

Medifast’s identified peers and competitors in the general health and wellness diet industry include NutriSystem Inc., Herbalife Ltd., USANA Health Sciences, and Weight Watchers International, Inc. The Company believes that it competes effectively in the weight-loss industry and differentiates itself from the competition.

The Company believes its scientific and clinical heritage and commitment to evaluating its products and programs through clinical research are primary differentiators that allow it to compete in this market. Another primary differentiator is the Company’s unique multi-channel distribution strategy, which provides varying support modalities, and broadens the availability of the Medifast brand by targeting a customer’s individual needs. Originally developed by a physician, Medifast has been on the cutting edge in the development of nutritional and weight-management products since the Company was founded. Medifast meals are individually portioned, calorie- and carbohydrate-controlled meal replacements that share a similar nutritional “footprint” and provide a balance of protein and good carbohydrates, including fiber.

Medifast Medical Providers offer Medifast products and programs to patients in their practice and utilize wholesale sales. Medifast Direct serves customers through the Medifast website and call center with various online support tools, along with access to registered dietitians. The Take Shape For Life® division offers the personal support of a Health Coach that is often a person who has achieved success with Take Shape For Life® and has turned their success into a business opportunity. Medifast Weight Control Centers offer a supervised and structured model for customers who prefer more accountability and personalized counseling as part of the ongoing program. Medifast weight management programs utilize meal replacements as part of a structured meal plan that clinical research has shown to be effective for weight loss.

<<  See the full list of MED competitors


Competitiveness By Company's Divisions



  

Total Segment Market Share Q1 2017

despite revenue deterioration, Medifast Inc inceased its market share in this segment.

company inceased its market share in this segment to approximate 17.37 %.



<<  More on MED Market Share.
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