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Competitiveness


 

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's Comment on Competitors and Industry Peers


The atmospheric water generator, water purification and bottled water industries are highly competitive. This market segment includes numerous manufacturers, distributors, marketers, and retailers that actively compete for the business of consumers both in the United States and abroad. In addition, the market is highly sensitive to the introduction of new products and technologies that may rapidly capture a significant share of the market. As a result, our ability to remain competitive depends in part upon its successful introduction and consumer acceptance of new products. Although our products bear our own exclusive branding, we expect that the competition will intensify in the future, since our competitors can and may duplicate similar products or services to those offered by us.

The principal competition within the atmospheric water generation industry comes from ten other manufacturers within the industry:

1. Air 2 Water, Inc. (also known as World Wide Water Company)
2. Fujian Yuxin Electronic Equipment Co. Ltd. (also known as HendrxWater)
3. Island Sky
4. AT Company
5. Water Maker India
6. Drinkable Air
7. Bravo Enterprises Ltd./Splash Water for Life
8. Water Technologies International/GR8 Water
9. Aqua Sciences
10. Quest Water Global

Four of these companies (Air 2 Water, Inc., Island Sky, Aqua Sciences and AT Company) are known to hold patents. It is currently unknown whether Fujian Yuxin Electronic Equipment Co. Ltd., Water Maker India, Drinkable Air, Bravo Enterprises Ltd./Splash Water for Life, and Water Technologies International/GR8 Water hold issued patents for atmospheric water generators or if they are operating under license agreements.

Air 2 Water, Inc. offers two products to their distributers, the residential Dolphin 1 and Dolphin 2, which use UV light to control bacteria. Air 2 Water also sells the commercial Triton Series. Their residential and commercial units are represented by many different distributors at different levels in the retail market.

Fujian Yuxin Electronic Equipment Co Ltd currently produces a residential model. This unit is very similar to the Dolphin 1 and the Dolphin 2 produced by Air 2 Water, and also uses UV to control the bacteria with much the same internal configuration. Fujian Yuxin also produces the EA 500 commercial unit. The residential and commercial units are represented by distributers at different levels in the retail market. Fujian Yuxin Electronic Equipment Co Ltd also produces atmospheric water generators for various distributors. Many of the current atmospheric water companies found on the Internet sell some or all of the products found on the Fujian Yuxin web site.

Island Sky offer the residential Sky Water 14 and the commercial Sky Water 300 in addition to variations of these base models. The units use ozone to control bacteria formation in the water.

ATW Co. Ltd. has been in the atmospheric water generation industry since 2000. They have experimented with many different designs and currently offer the residential AD-5 counter top unit. They also offer the commercial AD-1500. The units use UV light to control bacteria formation in the water. Recently ATW Co., Ltd. changed their name to AT Company.

Water Maker India offers the commercial WM series unit that comes in a variety of sizes. They do not produce a residential unit. They have focused their efforts exclusively in the Indian market.

Drinkable Air is located in Lauderdale Lakes, Florida. Organized in 2007, they claim to have fifty-five distributors in the United States and two in the Pacific Rim. Its equipment uses an ozone process to kill water borne organisms. Their product line includes an office and commercial product named Chameleon. They have recently revised their company website.

Bravo Enterprises Ltd. and their subsidiary Splash Water for Life are relatively new in the industry. However, their products, the Airwell 3000 and the AirMax 3000, were previously sold by Wataire. The AirMax 3000 is manufactured by Waterx in Korea. Both products use a five-stage filtration system with UV to control bacteria.

Water Technologies International/GR8 Water manufactures two models: the GR8 Water Village residential unit and the Water Factory commercial unit. Both products use Ozone and UV to control bacteria.

Aqua Sciences manufactures the EWS System in 20ft or 40ft container configurations equipped with a built in generator or configured for external power supply. The product produces water by means of a concentrate salt compound that attracts water the sodium concentrate is then filtered to produce potable water.

Quest Water Global headquartered in British Columbia, Canada offers an atmospheric water generating product termed Water Extraction & Purification System (WEPS). Their system claims to produce between 500 to 20,000 liters per day. They also offer a water purification and distribution system called Aqua Tap, the technology utilizes a solar-powered purification technology with a claimed daily purification of 20,000 liters per day.

A brief Internet search reveals many companies that claim to operate in the Atmospheric Water Industry. It is important to note that many of the web sites are for companies no longer in business. Unfortunately it can be a challenge for the consumer to find a reputable and suitable supplier.

Ambient Water recognizes that to be the industry leader it must continue to innovate and educate. Our bacteria control system is passive, not mechanical as used by the competition. The system is less expensive and saves energy. In terms of periodic maintenance, we believe our products are more user friendly than the standard UV and Ozone bacteria control systems used by others.

Our commercial atmospheric water generating system has many key features which distinguish us from our competitors. We use a proprietary coil coating to avoid metal oxides from entering the water. Additionally, our system is engineered to utilize 100% outside air which enables maximum water production. Our units have the ability to operate in high ambient air temperatures. Traditional systems utilize a refrigeration system to condense water from the air and then to chill the water. Ambient Water products utilize the rejected cold air, which would normally be exhausted to the atmosphere, to chill the water in the storage tank thereby increasing energy efficiencies. Our bacteria control systems are passive and similar to those of the Model 2500.





*Market share is calculated based on total revenue.





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