Freeze Tag Inc
Freeze Tag, Inc. is a creator of location-based, mobile social games that are
fun and engaging for consumers and businesses. Based on a free-to-play business
model that has propelled games built and marketed by some of our competitors
to worldwide success, we employ state-of-the-art data analytics and proprietary
technology to dynamically optimize the gaming experience for revenue generation.
Players can download and enjoy our games for free, and, if they so choose, they
can purchase virtual items and additional features within the game to increase
the fun factor.
Founded by gaming industry veterans, Freeze Tag has launched several successful
games over the course of its history. Our current portfolio includes hits such
as Munzee®, a social platform with over 7 million locations worldwide and
hundreds of thousands of players that blends gamification and geolocation into
an experience that rewards players for going places in the physical world, Garfield
Go, a Pokemon Go style augmented reality game based on the iconic cat Garfield,
WallaBee®, an addictive collecting game with over 2,000 beautifully drawn
digital cards, as well as many social mobile games that provide endless hours
of family-friendly fun. We also offer our technology and services to third party
businesses that want to leverage mobile gaming in their marketing and branding
programs. For example, our Eventzee® solution allows businesses to create
private scavenger hunts in physical places such as malls, tradeshows, company
events or campuses to create immersive brand experiences.
Our newest location based product, ZeeTours, was launched in December 2017
through a marketing contract with Groupon. ZeeTours is a location-based smartphone
game that combines fitness, learning and fun into a zany walking tour.
Our mission is to design, develop and deliver innovative digital entertainment
that surprises and delights. Our products bring families together by providing
fun to kids of all ages. We also strive to create a workplace environment where
creativity and fun can thrive in a demanding industry.
In recent years, we have shifted our business strategy to focus our efforts
on creating free-to-play social games for the mobile market. We’ve made
this change because we believe that games that are social and mobile will provide
the greatest revenue opportunities now and in the foreseeable future. This change
in direction has not been an easy one as we’ve had to deploy resources
differently, learn new techniques, and experiment with new game designs and
marketing processes.
We have also announced our intention to grow through acquisition. The merger
with Munzee Inc. is evidence that we are making progress on our intention to
grow the business through merging and/or acquiring other companies in our field.
We feel that the time is right to build an alliance of mobile game developers
who can become stronger and more successful by working together to build a company
that can leverage market intelligence, development expertise and cross-promotional
opportunities to achieve great results for our customers and shareholders. In
the event we do enter into any such transactions in the future, such transactions
will likely be accomplished through the issuance of shares of our stock and/or
in connection with a strategic financial investor, and not with cash directly
from us unless and until our cash position improves.