We are a leading provider of digital health messaging via electronic health
records (EHRs), providing a direct channel for pharmaceutical companies to communicate
with healthcare providers. Our cloud-based solution supports patient adherence
to medications by providing real-time access to financial assistance, prior
authorization, education and critical clinical information. Our network is comprised
of leading EHR platforms and provides more than half a million healthcare providers
access to these benefits within their workflow at the point of care.
Our sales team continues to expand our business with existing clients and win
new clients. We are focused on adding additional brands for existing clients,
providing new solutions, expanding the utilization of our network for existing
brands, and obtaining new clients.
Additionally, we expanded our service offerings:
Brand Messaging – We have successfully integrated our new platform
with partners in 2017 and have launched initial programs. Additionally, we expect
our exclusive partnership with Allscripts, which allows us to offer LogRx brand
messaging and Infoscripts messaging, to accelerate revenue growth in this area.
Brand Support – We have designed a service to better insure that manufacturer
brands are available in every ePrescribing platform available, and we have incorporated
this to an overall program related to launch brands that include brand awareness
messaging and financial messaging.
We also continued to ramp up our marketing efforts:
Spoke at Coupon and Co-Pay Off-set Strategies Conference.
Presented at multiple investor conferences in 2017, including: Noble Capital
Markets’ 13th Annual Investor Conference, 29th annual Roth Conference,
7th Annual LD Micro Invitational and 10th Annual LD Micro Main Event.
Lead kick-off panel, “A New Infrastructure for Healthcare,” at
Distributed: Health Conference.
Sponsored CBI’s 4th Annual Bio/Pharma Forum on e-Rx and EHR as well
as moderated a panel.
To support our growth, we have migrated our platform to Oracle database software.
Our system can manage up to one million rules and return the appropriate content
within one second. This ultra-fast response time helps avoid delays and supports
our expectation for accelerated revenue growth. To further improve the efficiency
of our system, we are in the process of moving our software to Amazon Web Services.
Our principal products and applications can be summarized as follows:
Financial Messaging – Our integrated financial messaging platform is
a revolutionary virtual “Patient Support Center” that allows doctors
and staff to access a universe of sample vouchers, co-pay coupons and other
patient support through their EMR and/or e-Prescribe systems. It allows them
to search, print or electronically dispense directly to patients and a national
network of pharmacies. Our platform eliminates the need for physicians to manage
and store physical drug samples by offering a more convenient and efficient
way to allocate, administer and track samples and co-pay savings for their patients.
Today, nearly 60% of doctor offices ban or limit drug representatives and the
samples they offer. While samples are still valuable, our solution address the
fact that many healthcare systems and doctors are looking for an easier, more
effective way to increase affordable access and adherence to their prescribed
branded medications.
Brand Messaging – Our brand messaging services include a variety of brand
awareness and clinical messaging services that can be tailored to meet the needs
of a brand. These messages can include brand awareness messages, reminder ads,
clinical messages and unbranded messages that can be targeted by specialty,
diagnostic code and other criteria. Brand messaging is highly complementary
to our core financial messaging product. Historically, we have sold brand messaging
based on specific products offered by our EHR partners, but we have developed
our own proprietary brand messaging system and rolled this product out in 2017.
We have also purchased all available 2018 inventory from Allscripts for its
LogRx brand messaging product, as well as its Infoscripts messaging product.
We believe brand messaging represents a significant growth opportunity for us.
Brand Support – Our brand support is focused on educating and working
with pharmaceutical manufacturers on identifying, formulating, and implementing
new eRx media strategies for promoting their products. Our services include:
1) Drug File Integration - a service designed to better insure that manufacturers’
drugs are present in every ePrescribing platform available; 2) Sales Force Training
– a service to educate the extended field sales force on this new integrated
solution and what to look for within their client base to insure maximum exposure
of their brands; and 3) Strategy Development – a service that assists
pharmaceutical manufacturers in identifying and building a competitive strategy
to take advantage of this new digital frontier. Currently, this activity results
in less than 10% of our revenue, but represents a significant growth opportunity
for us.