Robert Schubenski is co-founder of the Blackcraft Cult brand, which started with
a passionate idea, 40 black T-shirts, a few close friends and $100 in 2012. In
January of 2013, Mr. Schubenski, as a sole proprietorship filed a doing business
as Blackcraft Cult under the laws of the State of California (“DBA Blackcraft
Cult”). The brand has transcended into a lifestyle apparel company we currently
see today. Through their organic, grass roots marketing campaign, Blackcraft’s
message and products quickly gained acceptance and spread throughout the music,
fashion, and tattoo communities, gaining credibility and admiration across the
globe. The sale of 40 t-shirts produced five hundred dollars from which 200 more
t-shirts were purchased and sold, and this trend continued. All the profits from
each order sale were put back into the business so the Company would grow organically.
Up until this point the Company operated from the attic of a friend's house in
Orange, California. After the brand started to gain traction, Blackcraft reached
out to people and bands such as Slayer, Deftones, Fall Out Boy, Kesha, Marilyn
Manson, Alice Cooper, and AFI. The Company gained significant exposure through
this method with band members wearing Blackcraft’s shirts in press photos,
on stage, and in magazine articles such as Rolling Stone and Alternative Press.
Still playing in a band, The Witch Was Right, Mr. Schubenski left to go on tour
while the other co-founder of Blackcraft, Jim Somers, stayed back to fulfill orders
and keep the Company going. By the time Mr. Schubenski returned, it was clear
that the Company had outgrown the basement and needed a warehouse to fulfill the
rapidly growing orders. Mr. Schubenski is also the co-founder of Blackcraft Emoji
Incorporated, incorporated in January 13, 2014. Between the year 2006 and the
formation of Blackcraft Cult, Mr. Schubenski worked on his individual ideas and
images that were sold throughout the world while promoting merchandise for various
rock bands.
Because of Mr. Schubenski’s creativity, knowledge and experience in successfully
launching Blackcraft’s clothing line, he provides our board with valuable
expertise.
James Somers is co-founder of the Blackcraft Cult brand along with Mr. Schubenski.
Mr. Somers is also a co-founder of Blackcraft Emoji Incorporated, incorporated
in January 13, 2014. Between March 2010 and December 2011, Mr. Somers was the
Marketing Director Sales Manager of Aqua – Vi Clothing Company. Between
January 2008 and August 2009, Mr. Somers worked for To Die For Clothing –
Warehouse. In August 2009, Mr. Somers was the Marketing Director for To Die
For Clothing. In February 2009 he also worked for Obey Clothing Warehouse.
Because of Mr. Somers’ creativity, significant retail knowledge and experience
in successfully launching Blackcraft’s clothing line, he provides our
board with valuable retail industry expertise.
While our current directors do not have the experience in serving on a public
company board, we feel they are the best choice because they have the vision
and can lead the Company in the right direction.