Mass Market Player refers to a business strategy which targets a large number of customers with relatively low pricing. In the hotel and leisure industry, mass market players are commonly seen as hotel chains that provide standardized services to a wide range of guests. These hotels are usually located in popular tourist destinations and serve as a convenient option for travelers who are looking for a comfortable stay without having to spend too much money.
Mass market players in the hotel industry are characterized by their large number of rooms, low prices, and standardization of services. These hotels often have hundreds of rooms, making them suitable for big groups of tourists or families. They also offer basic services such as room cleaning, laundry, and food & beverage facilities, which are standardized across all their branches.
Mass market players are also popular in the leisure industry as they offer various services and facilities, such as water parks, theme parks, and entertainment centers. These leisure facilities are designed to cater to families and groups of friends who are looking for a fun day out without breaking the bank. The mass market player strategy is used to attract a large number of tourists and customers who are looking for a convenient and affordable option.
In summary, mass market players are a popular business strategy used by hotels and leisure businesses to target a large number of customers with low pricing. By providing standardized services and facilities, mass market players aim to attract a wide range of guests who are looking for a convenient and affordable option.
Mass Market Player refers to a business strategy which targets a large number of customers with relatively low pricing. In the hotel and leisure industry, mass market players are commonly seen as hotel chains that provide standardized services to a wide range of guests. These hotels are usually located in popular tourist destinations and serve as a convenient option for travelers who are looking for a comfortable stay without having to spend too much money.
Mass market players in the hotel industry are characterized by their large number of rooms, low prices, and standardization of services. These hotels often have hundreds of rooms, making them suitable for big groups of tourists or families. They also offer basic services such as room cleaning, laundry, and food & beverage facilities, which are standardized across all their branches.
Mass market players are also popular in the leisure industry as they offer various services and facilities, such as water parks, theme parks, and entertainment centers. These leisure facilities are designed to cater to families and groups of friends who are looking for a fun day out without breaking the bank. The mass market player strategy is used to attract a large number of tourists and customers who are looking for a convenient and affordable option.
In summary, mass market players are a popular business strategy used by hotels and leisure businesses to target a large number of customers with low pricing. By providing standardized services and facilities, mass market players aim to attract a wide range of guests who are looking for a convenient and affordable option.